How a specialty retailer increased online revenue by 68%

A growing specialty retailer had built a loyal customer base, but its online store was not keeping pace. Mobile visitors faced slow product pages, confusing navigation, and a checkout flow that made simple purchases feel like work.

The Challenge

More than two thirds of site visits came from mobile devices, while the majority of abandoned carts occurred during checkout. Product discovery was also difficult: shoppers had to work through long category lists to find the right item.

What We Changed

We reorganized the store around customer intent, improved product filtering, and rebuilt key templates for mobile performance. Checkout was simplified, shipping details were surfaced earlier, and analytics events were aligned across the purchase journey.

The Results

After the relaunch, the retailer saw stronger conversion across mobile and desktop without increasing its advertising spend.

• 68% increase in online revenue
• 31% improvement in mobile conversion rate
• 22% fewer checkout abandonments

Why It Worked

The work addressed the full buying experience instead of treating traffic, design, and development as separate problems. Faster pages made discovery easier, and a more transparent checkout helped customers finish with confidence.