An education provider doubled qualified course enquiries

An education provider offered a broad catalog of professional courses, but prospective students struggled to compare programs and understand which option suited their goals.

The Challenge

Course pages used inconsistent layouts and often omitted practical details such as prerequisites, schedule, and career outcomes. Organic traffic was spread across informational pages that did not guide readers toward enrolment.

What We Changed

We standardized course pages around the questions students ask before enrolling, improved internal navigation by subject area, and built search-focused guides for high-intent topics. Enquiry forms were shortened and placed beside course details.

The Results

The provider made it easier for prospective students to assess their options and speak with an advisor.

• 2x more qualified course enquiries
• 47% growth in non-branded organic visits
• 33% more course-page enquiry submissions

Why It Worked

Useful, consistent course information met students at the moment they were comparing choices. Search visibility brought in relevant visitors, and clear next steps helped them move forward.